Tagged: Music Marketing

This Week In Music: Debbie Cavalier of Berklee College of Music

Check out one of the latest episodes of “This Week In Music” with host Ian Rogers as he interviews Debbie Cavalier, the newly-named CEO of Berklee College of Music. Ian and Debbie talk a lot about what Berklee can do for students that want to study music, music business, and so many other topics in the music industry.

Video Introduction of the NEW MySpace

It looks like MySpace is trying to now get its swagger back. In a Vimeo video that was recently released to the public, the owners of MySpace previewed a roll out of the newer, slicker format that has more of a focus on music and entertainment and not just social media. Many of us remember that at one point, MySpace was the go-to place for everything social media based, but was quickly taken over by Facebook in that respect. But now, this new and seemingly improved MySpace does look like it has some potential. But the main question is, with a bigger focus on music, as well as having to compete with sites like Facebook and Twitter being integrated into everything, as well as tools like Instagram and Pinterest gaining momentum everyday, where will MySpace fit in? Well, at least there seems to be some sort of plan. We’ll just have to see how this pans out. Take a look at the video and judge for yourself.

Amplify’s “FanCulture: The Evolution of Influence” Documentary

“Brandom” and “Fandom”. Maybe they’re not necessarily words, but they are definitely ideas that so many people, companies and organizations are buying into. The 21st Century has thus far proven that the old model for Marketing and Brand Development is evolving into something a lot more interactive, more social and much more engaging. People that are “fans” of something these days are not sitting idly by as businesses tell them what to consume (at least not consciously). They want to be involved in parts of the process of developing and consuming something, having exclusive access that they did not have before. And this point is illustrated beautifully in a new 30-minute short film entitled  “FanCulture: The Evolution of Influence”.

Created by British-based Amplify, an agency that specializes in “brand strategy, experiences and amplification” the documentary looks to delve deeply into what makes a fan and a brand these days. I wanted to share the whole thing, but you guys will just have to peep the trailer below:

Of course, the ideas of being a fan of a brand reaches far beyond music, but it’s also perfect for it. With so much in the way of social media, social networking, technological advances, and advances in business, marketing, PR and communication, it’s only natural that musicians and artists would try to use the idea to their advantage to gain more and better fans. It’s almost as if an artist would HAVE to be involved in these practices if they want to stay relevant, because one way we can look at it is that same artist or musician having their fans, supporters and followers do some of their work for them. But in another sense, it’s an opportunity to connect with your supporting community as a musician or artist that’s trying to make it in an evolving music economy.

These days, it’s basically all about who and what you can get to spread your message most easily, but also most effectively. Maybe music artists of all genres would do well to take a page from this new documentary. If you’d like to check out the piece in its entirety, visit the Amplify website. And be sure to check out the Hypebot article on this documentary, as well.

TUNECORE MUSIC INDUSTRY SURVIVAL GUIDE

I’m gonna make this a really short post, mainly because I want to read it and then go out and get the actual resource that I’m referring to. We all know TuneCore as the premiere outlet for digital music distribution, especially for independent artists. Well, some of the creators and original founders of TuneCore have been gracious enough to put together a digital eBook called “Music Industry Survival Guide”. In this eBook, The company gives a bunch of down to the nitty-gritty, basic but much-needed information for any indie artist in the game today, from areas of promotion, distribution, sales & marketing, getting heard on the radio, and a whole lot more. And the best part of the book is that it’s not very long at all! At only 15 pages, the TuneCore creators made sure to give only the most basic information needed.

And even more good news: TuneCore has put out a series of these manuals, as the latest version, available on the TuneCore Music blog, focuses on thirteen ways of making money off of your music (here’s a link!). I’d definitely suggest “Music Industry Survival Guide” by TuneCore for anyone that’s getting started in the indie music business and is looking to not only make a name for themselves, but wants to make a good living off of their art. Check out the cover art below, and visit THIS LINK for more information on getting the latest “Music Industry Survival Guide” from TuneCore.