Tagged: EDM

GETTIN’ LEARNED: EDM – NOT JUST DRUG CULTURE MUSIC

electronic-dance-music

Today we have a special treat: a guest post! It’s been a minute since we’ve had one of these, but fellow Full Sail University graduate, Marketing expert and electronic music Enthusiast Kate Stephenson takes us on a brief historic trip with some classic electronic music. Expect more posts in the near future from out friend Kate!

 

Flashing lights, illuminated dance floors, movement to music in colorful outfits: a weekend night out for the average millennial hipster is the first thing that comes to my mind. But this is a scene from 1969 — Disco had just given birth to what we now know as Electronic Dance Music (EDM). Music was coming alive in the fusion of electronic instruments with bass drums, fast beats, and acoustic orchestras. This auditory sensation has steamrolled into genres now known as techno and house: dance music.

 

A few of my EDM experiences, as I am sure are similar to others, have been primarily within a nightclub setting – over the top bass, barely-there outfits, and (yes, I hate to admit it) fist pumping. And one thing that any EDM partier can observe these days is the average party goer ‘letting loose’ with drugs – i.e. Molly. Such fads have been on the scene since the early 90’s with the culmination of candy ravers and warehouse parties.

 

That being said, what if I told you that you do not need to be on drugs to appreciate EDM? There is much more to electronic music than what we see with today’s faddish scene: the landscape of EDM is so much broader than what it’s given credit for. EDM isn’t simply Dub Step or Techno; its genre ranges from House, Trance, and Electro to Acid Jazz, Minimal and Eurobeat.

EDM is breadth taking. It’s arousing. It has a depth of soul. One song that reflects the potency of electronic music, and captured my interest in EDM at a young age, is “Seven Cities” by Solarstone. Released in 1999, “Seven Cities” has a powerful component of storytelling – there is a build up, a turning point, and a conclusion. This song has such an ability to mesmerize a crowd that Armin Van Buuren as well as other well-known EDM artists continues to remix the track and it has often been performed during sets.

 

Groundbreaking songs such as “Seven Cities” have propelled the EDM industry to more than just a ‘dance scene’ and created a stepping-stone for emerging indie electronic artists. EDM is truly an emotional escapade that has induced laughter, enlightenment, and enjoyment for me, and I look forward to sharing unique songs and artists that showcase the vast range of electronic music.