From HYPEBOT: The Future Of Direct-To-Fan Marketing


Direct-To-Fan Music Marketing is all the rage right now. So many platforms and so many outlets are now in the process of offering so much to fans, and to artists and musicians, to connect on a direct, personal level. Whether it’s companies like Kickstarter or PledgeMusic that are building some of the most formidable platforms to build direct-to-fan campaigns, or smaller companies that are on the rise, or a company like Bandcamp that uses the opportunity for artists to sell and give their music to fans, DTF is now the way of the music world. Hypebot’s Kyle Bylin has an impressive article about how DTF is changing and evolving, including some of the previously-mentioned companies and some of their growing pains, companies that are on the rise, new strategic endeavors and more, guided by the thoughts of four respected music executives. Check out the link to the article below:

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