Beyoncé On $50 Million Pepsi Deal

Originally posted on Rap Radar:

beyonce-pepsi

Here’s your choice of the new generation. Bey has just inked a $50 million partnership deal with the Pespi which will coincide to promote her next album and upcoming Super Bowl halftime show. Bey isn’t the only who he has teamed up with Pepsi. Earlier this year, Nicki Minaj partnered with the pop brand. Beyoncé says:

“Pepsi embraces creativity and understands that artists evolve,” Beyoncé said in a statement. “As a businesswoman, this allows me to work with a lifestyle brand with no compromise and without sacrificing my creativity.”

nytimes

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