Thought this was a pretty interesting digital music business story to reblog on a quasi-partnership between Rdio and still-to-be-launched Vdio. Gonna try staying tuned to this one…
Originally posted on paidContent (old):
Spotify may not be the only online music service to enter the internet video space, if last week’s rumour turns out to be true.
Stealth online TV start-up Vdio and music rival Rdio have been part-combined behind the scenes, as the pair’s backers assemble a two-pronged digital entertainment assault of their own.
Although the two entities are related, they had remained separate. Now, with Vdio’s launch still languishing, much of the two teams was combined back in May, paidContent has learned. Many staff now have dual roles across the two companies.
The closer coming together follows the March unveiling of Rdio’s own redesign. Alongside, Vdio also has undergone a pre-launch rebuild – one reason for its gestation time. Launch may now happen toward year’s…
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